That name, strange at first sight, can be the big turning point in your company’s results, it is the means of alignment between sales and marketing, departments that should always be partners, but that in sales marketing gain a new importance from working together. Vendarketing is the fusion of sales and marketing.

What is Vendarketing and why adopt it in your company?

First, let’s understand the role of the teams that make up the sales process.

SALES:

As the name suggests, this commercial team specializes in sales and performs the company’s core function, dictating demands to the other teams.

MARKETING:

This department, whether internal or external to the company, is of great importance for the company’s visibility, in addition to being an important generator of new opportunities through official business channels.

All this lined up to reach the main goal, SELL!

Coincidence or not?

Did you notice that we ended up going into a cycle? One team attracts the customer, making the whole structure of the purchase process and the other closes the deal so that we can go back to the beginning and so on. Overall, your marketing team should generate new opportunities for your sales team.