HOW TO BE SUCCESSFUL IN EXPOSING THE BRAND?In the old days, mainly in industry, a “little factory” was set up, an item was started to be produced that soon...
NOBODY IS PREPARED FOR A CRISIS, NOR IS THERE A READY SCRIPT, EACH CRISIS HAS ITS PARTICULARITIES AND GROWTH HORIZON AND END.Every day, our decisions impact the lives of...
Owned media refers to any web property owned and controlled by your brand. The most obvious example of proprietary media is your company’s website. Other examples of owned media...
It seems like a simple question with an easy answer, after all there was a huge technological revolution that changed the behavior of all markets. After all, what has...
The most consumed alcoholic beverage on the planet was “discovered” by chance, over 11,000 years ago. A mixture of water, malt, hops and yeast and that’s it, beer was...