Marketing e vendas precisam trabalhar juntos
As equipes de vendas e marketing sempre foram conhecidas por terem um relacionamento desgastado na melhor das hipóteses! Mas há muitos benefícios a serem encontrados quando os dois departamentos juntam suas cabeças e trabalham em sintonia. Se você perguntar à maioria dos vendedores para que serve o marketing, eles dirão que é apenas um empurrão […]
Como aumentar as visitas em seu site
O problema que a maioria das pessoas enfrentam, não é como configurar um site ou até mesmo iniciar um blog, trata-se de como eles podem realmente direcionar o tráfego para aquele domínio flutuando nos bits e bytes do ciberespaço. Se você não é um detetive digital experiente, provavelmente já lutou para divulgar alguma palavra-chave, por […]
Especialistas em Marketing para Indústria
Com o aquecimento do setor industrial no Brasil, principalmente na região de Sorocaba/SP, onde encontra-se a Marshal Corp, o time de estratégias e novos negócios lançam uma nova campanha em três idiomas, para captação de novos negócios e apoio a executivos do setor industrial. Atuando há mais de 11 anos no mercado, com reconhecimento nacional […]
Como as empresas B2B podem vender mais com omnichannel
Com a pandemia, a busca por plataformas ominichannels, melhorias nos sites, criação de aplicativos para smartphones e outras mudanças, transformaram o mercado como um todo. A forma ominichannel de vender, chegou com força para ficar e muitas empresas não estão preparadas para essas mudanças. Uma pesquisa recente do Instituto Mckinsey mostra que dois terços dos […]
WE VISIT THE WAYNER 190 BREWERY TO SHOW THE PROCESS IN TRIBUTE TO BEER MONTH!
The most consumed alcoholic beverage on the planet was “discovered” by chance, over 11,000 years ago. A mixture of water, malt, hops and yeast and that’s it, beer was born! With different types, colors and serving all tastes and audiences, beer has established itself as the national passion, Brazil consumes more than 13 billion liters […]
VENDARKETING: MERGER OF SALES AND MARKETING
That name, strange at first sight, can be the big turning point in your company’s results, it is the means of alignment between sales and marketing, departments that should always be partners, but that in sales marketing gain a new importance from working together. Vendarketing is the fusion of sales and marketing. What is Vendarketing […]
WHAT HAS CHANGED FROM TODAY’S INDUSTRY COMPARED TO 20 YEARS AGO? YOU KNOW?
It seems like a simple question with an easy answer, after all there was a huge technological revolution that changed the behavior of all markets. After all, what has changed in the industry in recent years? This same revolution also entered the industry in a representative way. I’m not just referring to industrial automations, powerful […]
WHAT IS THE DIFFERENCE BETWEEN SPONTANEOUS AND SPONTANEOUS PAID MEDIA?
Owned media refers to any web property owned and controlled by your brand. The most obvious example of proprietary media is your company’s website. Other examples of owned media include a company blog and social media pages on platforms such as Facebook, Twitter, Instagram, etc. Having your own media allows you to increase your brand […]
HOW TO SURVIVE IN TIMES OF CRISIS
NOBODY IS PREPARED FOR A CRISIS, NOR IS THERE A READY SCRIPT, EACH CRISIS HAS ITS PARTICULARITIES AND GROWTH HORIZON AND END. Every day, our decisions impact the lives of people, employees, family members and partners. In recent weeks, this impact has been exponential. In this article, we separate some recommended actions to help entrepreneurs […]
DO YOU INVEST AND DON’T SHOW UP?
HOW TO BE SUCCESSFUL IN EXPOSING THE BRAND? In the old days, mainly in industry, a “little factory” was set up, an item was started to be produced that soon had a flow, and in a short time the small factory became a large manufacturing operation. However, they never needed to advertise the product or […]