Integração entre CRM e ERP na Indústria: Mais Eficiência e Inteligência no Processo Produtivo
A transformação digital da indústria passa pela adoção de ferramentas que promovam mais eficiência, controle e inteligência na gestão. Entre essas ferramentas, a integração entre CRM (Customer Relationship Management) e ERP (Enterprise Resource Planning) tem se mostrado um diferencial competitivo essencial. O CRM é responsável por gerenciar os relacionamentos com clientes e prospects, organizando […]
Marketing Assertivo para Empresas Metalúrgicas: Estratégias que Geram Resultados no Setor Industrial
A Experiência da Marshal em Elevar Marcas Industriais No competitivo setor metalúrgico, destacar-se no mercado não é apenas uma questão de ter produtos de qualidade, mas também de implementar estratégias de marketing industrial eficazes. A Marshal Corp, com sua vasta experiência e especialização em marketing para indústrias, tem se destacado como líder neste segmento, ajudando […]
Janeiro Branco: Conscientização e Cuidado com a Saúde Mental no Ambiente de Trabalho
Janeiro Branco é uma campanha dedicada à conscientização sobre a saúde mental, um tema de extrema relevância nos dias de hoje. Criada no Brasil, essa campanha tem como objetivo principal incentivar a reflexão sobre as emoções, comportamentos e a necessidade de buscar apoio profissional quando necessário. Assim como o Outubro Rosa é um marco para […]
WE VISIT THE WAYNER 190 BREWERY TO SHOW THE PROCESS IN TRIBUTE TO BEER MONTH!
The most consumed alcoholic beverage on the planet was “discovered” by chance, over 11,000 years ago. A mixture of water, malt, hops and yeast and that’s it, beer was born! With different types, colors and serving all tastes and audiences, beer has established itself as the national passion, Brazil consumes more than 13 billion liters […]
WHAT HAS CHANGED FROM TODAY’S INDUSTRY COMPARED TO 20 YEARS AGO? YOU KNOW?
It seems like a simple question with an easy answer, after all there was a huge technological revolution that changed the behavior of all markets. After all, what has changed in the industry in recent years? This same revolution also entered the industry in a representative way. I’m not just referring to industrial automations, powerful […]
WHAT IS THE DIFFERENCE BETWEEN SPONTANEOUS AND SPONTANEOUS PAID MEDIA?
Owned media refers to any web property owned and controlled by your brand. The most obvious example of proprietary media is your company’s website. Other examples of owned media include a company blog and social media pages on platforms such as Facebook, Twitter, Instagram, etc. Having your own media allows you to increase your brand […]
HOW TO SURVIVE IN TIMES OF CRISIS
NOBODY IS PREPARED FOR A CRISIS, NOR IS THERE A READY SCRIPT, EACH CRISIS HAS ITS PARTICULARITIES AND GROWTH HORIZON AND END. Every day, our decisions impact the lives of people, employees, family members and partners. In recent weeks, this impact has been exponential. In this article, we separate some recommended actions to help entrepreneurs […]
DO YOU INVEST AND DON’T SHOW UP?
HOW TO BE SUCCESSFUL IN EXPOSING THE BRAND? In the old days, mainly in industry, a “little factory” was set up, an item was started to be produced that soon had a flow, and in a short time the small factory became a large manufacturing operation. However, they never needed to advertise the product or […]