WHAT HAS CHANGED FROM TODAY’S INDUSTRY COMPARED TO 20 YEARS AGO? YOU KNOW?
It seems like a simple question with an easy answer, after all there was a huge technological revolution that changed the behavior of all markets. After all, what has changed in the industry in recent years? This same revolution also entered the industry in a representative way. I’m not just referring to industrial automations, powerful […]
WHAT IS THE DIFFERENCE BETWEEN SPONTANEOUS AND SPONTANEOUS PAID MEDIA?
Owned media refers to any web property owned and controlled by your brand. The most obvious example of proprietary media is your company’s website. Other examples of owned media include a company blog and social media pages on platforms such as Facebook, Twitter, Instagram, etc. Having your own media allows you to increase your brand […]
HOW TO SURVIVE IN TIMES OF CRISIS
NOBODY IS PREPARED FOR A CRISIS, NOR IS THERE A READY SCRIPT, EACH CRISIS HAS ITS PARTICULARITIES AND GROWTH HORIZON AND END. Every day, our decisions impact the lives of people, employees, family members and partners. In recent weeks, this impact has been exponential. In this article, we separate some recommended actions to help entrepreneurs […]
DO YOU INVEST AND DON’T SHOW UP?
HOW TO BE SUCCESSFUL IN EXPOSING THE BRAND? In the old days, mainly in industry, a “little factory” was set up, an item was started to be produced that soon had a flow, and in a short time the small factory became a large manufacturing operation. However, they never needed to advertise the product or […]