It seems like a simple question with an easy answer, after all there was a huge technological revolution that changed the behavior of all markets. After all, what has changed in the industry in recent years?

This same revolution also entered the industry in a representative way. I’m not just referring to industrial automations, powerful ERPs, robotic inventory controls, and even robotic arms performing high-precision repetitive jobs at unrivaled speeds.

I refer to the positioning of these companies in their markets. This market, if we go back to the beginning of the history of most national industries, in the mid-70s, some older others newer, history was repeating itself.

HISTORY REPEATS…

Most of these companies started work in the garage of a house, a small craft production to meet a simple local demand, which in a short time grew by osmosis and the need for improvement became inevitable.

WHAT HAS CHANGED IN THE INDUSTRY IN THE LAST YEARS?

In a short time this “backyard” company was already in a shed employing dozens of workers and supplying an even larger region. Detail, without any expressive commercial effort, not even any disclosure. For the most part, the founders themselves designed the brands that stamped their packages and gave the company’s face to the market. Which was magnificent, as there was the passion of its founder as if that business were his child.

GLOBALIZATION…

However, global movements increased significantly with the arrival of technology and computerization of things, starting to grow and become more accessible, such as import and export processes, which at first seemed to be something exceptional for a growing company. More business opportunities!

However, with these changes – competitiveness has increased considering that, in addition to increasing the market options for those products produced, there was a highly challenging factor called product cost. We will not go into the difficulties of the tax burden existing in Brazil, as we know that where there is difficulty there is opportunity.

But inevitably the need to expose themselves more and their potential customers increased for manufacturers who have always been shy and passive for the most part.

MARKET PRESENCE

It is at this point that today we understand that the greatest difficulty for Brazilian industries is: to remain competitive in the market. Today, there is a need for greater and more targeted exposure, because while it needs capillarity, it cannot cross its distribution chain.

Keep following our article in the second part, to understand the paths, trends and changes in the industry over the last 20 years, see the analysis and understand the relationship with industry 5.0 that we at Marshal are experts at!

DISCOVER OUR CONTENT ON INDUSTRY 5.0

To the next!