PRESENTATION:

METALLURGICAL INDUSTRY WITH 52 YEARS OF EXISTENCE IN THE BRAZILIAN MARKET, PIONEER IN THE MARKET OF INDUSTRIAL VALVES, HEADQUARTERED IN GREATER SÃO PAULO, IN THE DIRECTION OF THE COMPANY IS THE SECOND GENERATION OF LEADERS.

With more than 1200 products in the portfolio, these highly specific items and with specifications prepared for their respective applications.

Problems:

We hired RD Station Marketing and CRM for the management and flow of leads, we created APIs for CRM communication with the company’s ERP, avoiding rework and re-launching of proposals.

We built a new website with three languages, trained the sales team to use the CRM, specifically developed what we consider a “master bait” which we call “product selector”, where access requires registration, but it is a tool powerful for technical users “target audience”. We created a digital catalog where it is possible to instantly request a quote for the respective items (already integrated with RD CRM and MKT), we implemented a WhatsApp solution to help distribute calls to the respective departments.

And in the next steps, we will still activate paid campaigns and build content on the blog to further increase the company’s engagement, but the Omnichannel transformation in this company is already indisputable among the board itself.

Results:

100% increase in lead generation, 207% conversion into opportunities, 36% increase in sales in just 5 months with the platforms running and without the use of paid campaigns to enhance the work.