HOW TO BE SUCCESSFUL IN EXPOSING THE BRAND?

In the old days, mainly in industry, a “little factory” was set up, an item was started to be produced that soon had a flow, and in a short time the small factory became a large manufacturing operation. However, they never needed to advertise the product or do any marketing. What is that?

You’ve seen this movie, right? Yeah, we currently have competition from powerful multinationals, we have the invasion of Chinese products, we have the media in general that disseminate information. And now who dominates everything is the internet. An image is bought, sold, exchanged, constructed or destroyed.

The new moment requires attention and changes, especially now, when the pandemic is over, the COVID-19 quarantine, will further highlight the size of the influence and relevance that the internet has on everyone. But obviously everyone already knows this and is aware that there is no turning back. The unanswered question is: is your company prepared for this new moment?

When I say prepared, I am referring to the relationship with the client, compilation of data, identification of behavior, individualized treatment, targeted communication, among other factors that could be addressed here, the most relevant is undoubtedly the relationship.

With this factor you can build huge and loyal customers, by the way even lovers, then I would like to mention Harly Davison, who has customers who love the brand so much that they tattoo the company’s logo on their bodies. This seems bizarre, but the relationship, purpose and loyalty that these customers have with the brand is something out of the ordinary.

It would be good if all segments could have customers like this, with this level of engagement, right? But in fact we don’t need to go to that extreme to be good, in fact it would be much simpler than that if the admiration and recommendation of customers were enough for the company to prosper and achieve all the goals set. But even that sometimes seems difficult, sometimes it seems the government is to blame, at other times the competition is to blame, at other times the team, marketing, packaging, the flu, in short, not outsourcing these problems is a big step towards get there!

Shall we start by attracting our audience and contributing positively to their lives? Or rather let’s exchange knowledge? Anyway, there are several methods and tricks to make this happen, but the most important thing is to transform the brand into an authority on the subject. Building this requires a lot of dedication, knowledge of the business and, above all, time. But this is one of the recipes that big companies have been betting on.

If you’ve made it this far, it’s because you’re enjoying the content and what’s being boldly mentioned is a fact. So we invite you to see the material that you prepared to completely change your vision and, above all, can contribute positively to the exponential growth of your company. See our material “Improve sales now? See how!”.